ABOUT

WhyofThere are a group of location data and technology value translators and communicators. We are location experts who talk the language of business.

Innovation and forward thinking have been key to our success. We began communicating the value of GIS web applications in the 90’s, while most were still focused on desktop GIS. In 2009, with the release of the iPad 1, our focused turned to mobile GIS applications. 

We have developed a reputation as geospatial thought leaders and communicators.

The value of location or geospatial data remains poorly understood. Historically solution providers have focused on the technology and output (maps). And not on business outcomes.

We are geospatial business development experts, helping those who provide location-based solutions. Over the years we have helped organizations overcome a range of challenges. We’ve worked with companies who have built and promoted solutions before understanding the problem. We’ve read wonderful business and content strategy documents, which lack an execution plan. We’ve yawned through marketing blurb promoting products and capabilities. We’ve listened to sales pitches which never once addressed the customers problem. We’ve watched companies target the wrong market, and wrong audience. 

The biggest challenge geospatial companies face today is not the technology. It is a lack of clear business strategy, lack of focus on value, and poor sales and marketing communications. WhyofThere are focused on helping you fix each of these business challenges.