Advisers

Value Proposition

How do you create and generate interest in products and services customers want?

Before you plan your attack, do you have the foundations in place? We will help you fill in gaps and work through the process of value proposition design. That is finding the fit between customers problems and value you create to overcome these challenges.

Target Market/Persona

Which niche can you dominate?

We help you understand your potential market and where you should  target for greatest, fastest impact: vertical/sector/industry/department

Who are your customers and what are their challenges?

Understanding you customers is critical to business success. In particular personas, but more specifically their problems, the severity of these problems, and whether your solution can provide them a ‘better tomorrow.’

Messaging Strategy

What central message do you want all the content you generate to convey to customers?

Too many organizations jump into content without having created a messaging strategy. This is your overarching strategic messaging plan or how you will communicate your value proposition: your fundamental problem-to-solution story. All content and customer communication is guided by this plan, centred on your unique selling proposition (USP) or your why?

Content

What problem-solution stories will you share with customers?

Content is king. Actually the right content is king. Guided by the messaging strategy, we write and coach on creating the right content for targeted customers through specific channels. We also work with sales on messaging, and telling clear, concise problem-to-solution stories.

Execution

How do you drive interest in your solution and build those all important customer connections? 

Building connections with customers who have challenges you can help solve is your sales and marketing goal. We help you build those connections, through targeted channels. We both support and actively engage in the execution of your business development strategy.