I just received my Winter edition of ArcNews. Did you get yours? Have your read Jack’s inside page editorial? It’s amazing. In this video I will give you my thoughts.
Read our Start with the Where blog post. I’m sure there will be much more coming from Esri on the Science of Where. We will share more thoughts in this blog as things unfold.
Read our free white paper ‘ArcGIS Deployment Guide’, which provides a road map for getting started and moving forward with ArcGIS Online.

Author: Matt Sheehan
Matt Sheehan is a Principal at WebMapSolutions. Matt evangelizes GIS and location intelligence around the world through keynotes, articles, tweets and his books. Follow him on Twitter:

So, if you take it a leap further – fully engaging the Analytics side of the GIS house – it’s not just a simple WHERE – it’ can also be the WHAT, the WHEN, the HOW MUCH & the WHY.
So really, we should not be replacing MAP, with just WHERE, but with EVERYTHING 🙂
Thanks for your comment Juliana. I think you are spot on. Its less about the where in isolation more the inclusion of where. We are really trying to understand/organize/make decisions around human activity. Place (where) has a key part to play. Yet commonly the who, what, why, how are the focus without ever being wrapped in the where.
Well, I can’t get too excited about Jack’s latest marketing gimmick. He’s the master at placing Esri on the forefront of cool GIS. No doubt. I thought you were gonna announce that Esri has decided to stop charging educators to use ArcGIS. Now THAT would have been stunning. Or that Esri was going to open source their ArcGIS code. Now THAT would have been revolutionary. Instead we get another clever term to describe our discipline. Now…”where” was I?
I have always liked the “where” tread. That’s why my company is called “Everything is Somewhere Ltd”. When talking about geography, location, places etc, they are all somewhere.
Thanks for the comment Jeremy. I think your company name is spot on. I could not agree more: Everything is Somewhere.