


How to Share your Value Proposition through Powerful Storytelling
Storytelling. That is a word used frequently in David Meerman Scott’s excellent book The New Rules of Marketing and PR. His view is that sales and marketing should be focused more on telling stories. Specifically problem-to-solution stories. The goal being...
What is a Geospatial Content Strategy?
Have you ever read web sites which proclaim the following: We are a highly innovative geospatial firm that provides unique and effective solutions for complex problems. Our company is a proven performer that delivers the highest quality, cost effective, technical...
Is Geospatial 2.0 the future of the industry?
A second article in a two part series. Another interesting title. In the first article in the series: GIS: The end of the road, or just the beginning? I discussed Geospatial 1.0. Here my lens will be focused on Geospatial 2.0. Geospatial 1.0 and 2.0 are parallel...
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