What you should know about Geospatial & Sustainability
I found the recent rebranding announcement by GeospatialWorld fascinating. Long focused on the wide world of geospatial, they have added: Advancing Knowledge for Sustainability It is an interesting change. We will see how that alters the emphasis of their publications...
Learn the 8 Steps Needed to Run a Super Successful Geospatial Marketing Campaign
Like so much in today’s world, sales and marketing are in the midst of big changes. New rules increasingly apply. This article has been written in support of a recent video presentation we completed, telling the story of a super successful geospatial content...
ESG: What it is and Why Earth Observation & Geospatial are so Important
We live in unprecedented times; wildfires, extreme weather, pandemics, drought and flooding. Excessive greed and a blind drive for increased profits continues to benefit the few and not the many. While social and earth scientists point out the need for change,...
5 Ways Earth Observation Downstream & AI are Democratizing GEOINT
Much continues to be written about Earth Observation (EO) and AI. The focus has remained on GEOINT, or the defense and intelligence communities. Deep pockets, technical expertise, clear and tangible location-based problems characterize that world. Outside of...
What we Learned from Geospatial Sales & Marketing Failure (and how that might just help you)
I hear the statement often: “We need more content.” Sales and marketing increasingly view content as the magic formula for business success. My first company; WebMapSolutions, gained business purely through content marketing. But that was then, and...
4 Critical Steps to Developing a Geospatial Sales & Marketing Content Strategy
Your geospatial sales and marketing strategy explains how you will build an audience within your niche, by publishing regular content which is interesting to your target audience, and moves them through the sales funnel. But, too often we find organizations jump...Videos
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Why do Geospatial Sales & Marketing Continue to Fail?
That word failure. In this blog title; I’m levelling it at sales and marketing. “Give these poor overworked folks a break”, I hear you say. My perspective: pointing out failure leads to reassessment, and potentially success. Let’s explore....
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