Why do Geospatial Sales & Marketing Continue to Fail?
That word failure. In this blog title; I’m levelling it at sales and marketing. “Give these poor overworked folks a break”, I hear you say. My perspective: pointing out failure leads to reassessment, and potentially success. Let’s explore....
The Foundation of Amazing Geospatial Sales & Marketing Content
Let’s imagine for a moment. You have always wanted to open a bricks-and-mortar store. The first question you will need to answer is: What need can I satisfy? Maybe you find a gap in the market. You discovered there are no shoe shops in...
How to Share your Value Proposition through Powerful Storytelling
Storytelling. That is a word used frequently in David Meerman Scott’s excellent book The New Rules of Marketing and PR. His view is that sales and marketing should be focused more on telling stories. Specifically problem-to-solution stories. The goal being...
What is a Geospatial Content Strategy?
Have you ever read web sites which proclaim the following: We are a highly innovative geospatial firm that provides unique and effective solutions for complex problems. Our company is a proven performer that delivers the highest quality, cost effective, technical...
Is Geospatial 2.0 the future of the industry?
A second article in a two part series. Another interesting title. In the first article in the series: GIS: The end of the road, or just the beginning? I discussed Geospatial 1.0. Here my lens will be focused on Geospatial 2.0. Geospatial 1.0 and 2.0 are parallel...
GIS: The end of the road, or just the beginning?
That got your attention. It’s hard to beat a controversial article title. I will certainly be non-conforming in this article. Controversial .. maybe. My hope is I provide you with a few nuggets to take away and mull over. My plan is to write two article. This...
If we asked you to define your Geospatial 2.0 value proposition .. COULD YOU?
Geospatial 2.0 is a fast expanding part of the geospatial industry. It is a natural progression, driven by advances in technology. Specifically advances in our ability to collect location-based data. That includes satellite data/imagery, IoT, 3D LiDAR data, mobile...
Geospatial 2.0 and COVID
The article linked to below is fascinating. It shows how Fraym, a Geospatial 2.0 company, are aggregating location based data with satellite imagery to create localized population information. The work was done in partnership with the World Bank. As the article...
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