What is a Geospatial Content Strategy?
Have you ever read web sites which proclaim the following: We are a highly innovative geospatial firm that provides unique and effective solutions for complex problems. Our company is a proven performer that delivers the highest quality, cost effective, technical...
Is Geospatial 2.0 the future of the industry?
A second article in a two part series. Another interesting title. In the first article in the series: GIS: The end of the road, or just the beginning? I discussed Geospatial 1.0. Here my lens will be focused on Geospatial 2.0. Geospatial 1.0 and 2.0 are parallel...
GIS: The end of the road, or just the beginning?
That got your attention. It’s hard to beat a controversial article title. I will certainly be non-conforming in this article. Controversial .. maybe. My hope is I provide you with a few nuggets to take away and mull over. My plan is to write two article. This...
If we asked you to define your Geospatial 2.0 value proposition .. COULD YOU?
Geospatial 2.0 is a fast expanding part of the geospatial industry. It is a natural progression, driven by advances in technology. Specifically advances in our ability to collect location-based data. That includes satellite data/imagery, IoT, 3D LiDAR data, mobile...
Geospatial 2.0 and COVID
The article linked to below is fascinating. It shows how Fraym, a Geospatial 2.0 company, are aggregating location based data with satellite imagery to create localized population information. The work was done in partnership with the World Bank. As the article...
A Geospatial 2.0 Business Voyage of Discovery
I’ve been on a quest over the last 6 months. A Geospatial 2.0 voyage of discovery. That has led me to talking to as many Geospatial 2.0 companies as I can find. It’s been an incredible journey. I’ve been ever amazed by the depth and...
5 Essential Questions Geospatial 2.0 Companies Need to Ask
The geospatial industry is exploding. New companies are being formed across the world focused on leveraging new location-based data and analytical techniques (most notably artificial intelligence and machine learning) to solve business problems. The Geospatial 2.0...
Unlocking the Secret of Successful Geospatial Sales and Marketing
Successful geospatial sales and marketing are built around messaging. That is communicating your value proposition to your potential customers. Too often we see companies fail at messaging. Too often we hear orgs bemoan their lack of content (articles, blog posts,...
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