We use data to derive insight to then take action. You’ve read this before I am sure. The new drive toward actionable-insight. Sure the massive disruption caused by COVID-19 has raised the urgency levels of being insight-driven: stay competitive, improve efficiency, survive!
I write articles about the importance of geospatial data (data about places on earth), IoT (the new tsunami of real-time location based data), artificial intelligence (fast processing of big data).
New terms (and solutions) are popping up Data-as-a-Service, Analytics-as-a-Service on and on.
But the most critical, foundational part of this conversation is too often missing.
What is the question?
Starting with the problem ..
Before you read on, watch this video: https://youtu.be/jL4BLEALpiQ
Peter talks about the importance of a Chief Data Officer (CDO), the data journey and much more. But what stood out for me above all else was his emphasis of the importance of first understanding the problem.
You can have as many technical people as you want. Build as many solutions as you care. But technology is useless unless it is built to solve actual business problems. That means not only engaging closely with those who run the business ..but having staff (like Peter) who can tease out problems, translate and build out the path to solutions.
These translators, are important, valuable and rare (and one reason why we started whyofthere).
Talking about digital transformation, becoming data and insight-driven is one thing. But without these business problem-to-technology translators driving these conversations forward .. they will remain just that conversations.