Geospatial 2.0 is disruptive. That is it is innovative and groundbreaking. It will transform existing markets and value networks, displacing established market-leading firms, products, and alliances.
That is a bold way to start an article. Let me expand.
The promise of Geospatial 2.0 is to improve the speed and accuracy of decision-making. We live in a dynamic, changing world. These changes happen somewhere. The Geospatial 2.0 promise is to dramatically improve the decision-making process, leveraging new data and location data. Moving organizations from reactive to proactive.
New Direction ..
“We’ve worked with organizations with great technology but no strategy. We’ve read wonderful strategy documents, which lack an execution plan. We’ve listened to solution providers lament why they are stuck talking only to the mapping/GIS department”
Geospatial 2.0 offers an exciting and new direction. Powered by new sensor based location data (IoT, IIoT, satellite etc) and artificial intelligence, we are on the path to solving an incredible array of problems. We live in unprecedented times. COVID-19, global warming, wild fires raging in the US west, hurricanes causing widespread destruction in the US South. Geospatial 2.0 offers new and better ways to understand our world and react quickly to events.
A whole slew of new companies have started to tackle these problems by applying Geospatial 2.0. Below are some examples:
Forest Fires – “Over the past 48 hours the Mayday.ai engine detected over 8000 wildfire starts (a record) across Americas, from 22000 miles above sea level, within 15 minutes of their inception, with some as early as 6 hours prior to 911 calls.”
Risk – WatchKeeper International are aggregating real-time data feeds to proactively identify risks before they threaten critical operations.
Global Warming – Aclima delivers environmental intelligence at unprecedented block-by-block resolution, locally and globally. To support bold action to reduce emissions.
Supply Chain – 2DA offer a new way to track multiple product inventories across multiple locations in dynamic markets.
Hazard Risk Assessment – FYLD empowers utilities field teams and managers to make data-driven decisions in real-time, leading to enhanced safety management, productivity and quality assurance.
New Conversations ..
“We’ve yawned through marketing blurb promoting products and capabilities. We’ve listened to sales pitches which never once address the customers problem.”
Geospatial 2.0 offers a new way to tackle and solve problems. Geospatial 2.0 demands conversations focused on problems and business outcomes. Not technology and maps.
Below are a selection of Geospatial 2.0 companies whose messaging and value proposition is beautifully articulated:
City Accessibility & Safety – Take a look at the GeoMate web site. Lovely graphics and clear concise wording makes the Geomate offering very clear.
Earth Observation Data – I love headlines which tell me who and what a company offers in just a few sentences. Skywatch provide a great example of just that:”Easy access to Earth observation data. Integrate Earth observation data into your application in minutes.”
Location Behaviour – EQ Works are a mature Geospatial 2.0 company. On their web site they have managed to distill their offering. Beautiful and simple.
Earth Data & Analytics – I was a little thrown by the generic message UP42 offer when you open their web page. But what I loved was their ‘Get started in 3 steps’ panel and headline: “Don’t just see the world. Understand it.” Powerful stuff.
New Approaches ..
“Where we have been is not where we are going”.
There is much we can (and will) talk about here. I’ll focus on one area. Sharing your message. In sales; cold calls, email, capabilities and technical conversations no longer work. Today sales and marketing need the right channels. Be in a short, punchy form. Problem solving focused. Emphasizing business outcomes. I’ll cover this in more depth in future posts, and point at those doing a great job. In my view LinkedIn has become the premier channel for sharing your message and connecting with your audience. My focus has been on telling the Geospatial 2.0 story. My Company WhyofThere are Geospatial 2.0 enablers. Take a look at how we leverage LinkedIn to help build the 2.0 community.
Closing thoughts ..
Geospatial 2.0 is disruptive. Driven by new location-based data and analytics, it promises fast, accurate decision-making. A new way to tackle and solve problems. Those who will be Geospatial 2.0 successes will take a new approach. They will be forward thinkers, learning from the past, creating an exciting new future.
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