European history is sooooo BORING. At school in England we had to learn lists of Kings and Queens, Lords and Ladies. I mean Henry VIII was a chubby chap who wore strange clothing and beheaded people at the drop of a hat.

What a useless lot of individuals. Some were downright nasty but most were incredibly uninteresting.

American history is exciting and fascinating: clouds of buffalo, amazing native people, European settlers, the Gold rush, cowboys … on and on (I still see people dressed as cowboys here, often I wonder if they are off to a costume party?).

Stories of snake oil salesmen in the wild west I always loved. Such colourful characters, with big personalities and silky tongues.

GIS Snake Oil Salesmen and Dot Connectors

We have all learned to be wary of snake oil salesmen. When we are approached by a salesperson, or colleague with a new idea we are cautious.

“Are you trying to sell me something I don’t need?”

is often our first thought. There is nothing wrong with that reaction, it is natural.

But what if you are the salesperson or individual pushing a new idea, a new approach: How do you handle resistance or caution? Often we give up quickly, decide it was a silly idea, or feel discouraged. Rejection is tough to take.

GIS is undergoing dramatic changes (ok, I sound like a broken record). Changes which mean the technology is more accessible, lower in cost, and provides solutions to a wider array of problems. The biggest piece …. organizations and individuals need answers to questions which GIS can now provide. And its up to us to help them connect the dots!

We are GIS Dot Connectors

So what do I mean by connecting the dots?

First, find the pain point, the need, the frustration. Second, use GIS to solve the problem. Colour the picture by demonstrating this new way to solve a specific problem.

In one of our most recent posts we discussed the fact that Today we need to all be GIS salespeople. Connecting the dots is truly what we mean. If sales is a dirty word then think of yourself as an efficiency expert. GIS brings new ways to solve problems, ways our audience (clients, colleagues, bosses) need to know …. and will thank you for later

However much I love stories of snake oil salesmen, we as GIS professionals are not these people. Sure we have to overcome resistance and caution but in GIS we provide true value. And demonstrating that value is how we will help others connect the dots.

Just to close out on the Royal Family….

Contact us for more information on 801-733-0723.


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