From Forrester Research:

“Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. These systems of engagement help firms empower their customers, partners, and employees with context-aware apps and smart products. To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an “office of the chief mobility officer” to implement an enterprise-wide mobile strategy. This team will coordinate the business and technology investments under a “design for mobile first” mantra that delivers four immediate benefits:

1) Fuel profitable growth with stickier offerings and mobile self-service;
2) Move faster along the mobile learning curve;
3) Aggregate mobile project budgets to fund needed engagement technology;
4) Grow from an IT group focused on systems of record to a business technology group focused on systems of engagement.”

So new systems of engagement with context-aware apps. The use of GPS within an app will be an important contextual piece. An engineer working on site will be able to run an app on his IPad which displays a map and allows the user to view the pipes running under his feet. He will also be able to search, query, and visualise related on-site data. These types of apps will transform the work place; improving efficiency and lowering costs. But, as noted by Forrester, much still needs to be done within the enterprise to put in place the pieces for full mobile adoption.

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