Our first thoughts on the ‘mystery’ Microsoft press conference today; finally they have joined the mobile party with the launch of Surface.
Ok, its a hardware tablet release. From the presentation it has a tonne of cool new features; built in stand with keyboard as part of the stand, powerful i5 processor, built in HDMI, front and rear cameras, super light-weight, pen and finger interaction.
What has this to do with mobile location technology? Everything. Microsoft were the elephant in the room. Still an IT behemoth, yet seemingly not a part of the mobile world. Now they have weighed in. We can talk about the end of the PC. But more than that; Google and Apple have just made very big announcements around mobile location technology and maps. Microsoft have made a hardware announcement and one wonders whether a new Bing announcements will be coming.
Google, Apple and maybe now Microsoft have joined the mobile map war.
How do we feel?
We’ll be happy to build mobile apps for one or all of these rival offerings. Potentially a plethora of new mobile location technology solutions.
But one Microsoft question remains; are they now both a software and hardware company?
We’d be interested in your thoughts.